Kelly Ripa and the “Magic” Moisturizer: Marketing, Messaging, and What Really Matters
L’Oréal’s “Magic” Cream: Hype Over Substance? Kelly Ripa, the lovely and endlessly entertaining actress and talk show host,...
The Role of Advertising + AI in Shaping the Beauty Industry
The beauty industry is undergoing rapid change, with new technologies like AI at the forefront of transforming how...
The French Beauty Dynasty: How LVMH, Sephora, and TikTok Rule the Glow Game
As mentioned in an earlier post, French beauty is having a very online moment. From minimalist skincare routines...
Juice Beauty is Liquidating—No Pun Intended
Juice Beauty, a prominent brand in the clean beauty industry, is closing its doors. According to various online...